Game On! is a 3 days event dedicated to the fans of gaming. The first edition was held between 3-5 November 2017 at Romexpo, Bucharest and it was supported by Activision and Blizzard Entertainment, therefore, the available games were from their portofolio. The event consisted of dedicated areas such as boarding games, thematic tattoos, cosplay and a relaxation zone where participants could watch the live stream of Blizzcon 2017.
The available PC and Video Console games were: Call of Duty WW2, Destiny 2, Overwatch, Heroes of the Storm, Diablo 3, Hearthstone, Starcraft Remastered, Guitar Hero Live and Crash Bandicoot, while World of Warcraft was available in different thematic areas.
The first edition brought together over 5 500 participants.