Fan Zone National Football Team

poza-principala

"Fans are the lifeblood of professional sports"

— Garry Crawford in the International Journal of Sports Marketing and Sponsorship

We raised awareness of Bergenbier sponsorship status organizing branded open fan zone areas for all the Romanian national football team home games, starting with September 2015.  The activation has been set at the stadium and it has been replicated both in Bucharest and in Cluj-Napoca.

Fan Zone Bergenbier

Romania – Greece, September 7th 2015, National Arena, Qualifying Match for UEFA EURO 2016

Romania – Spain, March 27th 2016, Cluj Arena, Friendly Game

Romania – Montenegro, September 4th 2016, Cluj Arena, Qualifyings for 2018 FIFA World Cup Russia

Romania – Poland, November 11th 2016, National Arena, Qualifyings for 2018 FIFA World Cup Russia

Bergenbier has renewed the old and fruitful collaboration with the Romanian Football Federation  to once again bring back the famous campaigns associated with the world of man, friendship and football

The Bergenbier Fan Zone is a perfect place for supporters to bring their families, friends and neighbors to spend some quality time and have fun before the game. The area is intended as a place of relaxation that facilitates a complete experience around the match.