Bergenbier

wp8-1440x900_0

Kick Off Events and Bergenbier were part of the same successful stories in the last 10 years!

National Football Team of Romania

Nationala

  • Develop the partnership between FRF&Bergenbier during 2006-2008
  • On and off stadium activities for matches played “at home”
  • Concept and implementation for BTL (KA & HoReCa) and PR activities for every event
  • Concept and production for promotional items
  • Public viewing for qualifying matches

FCU Politehnica Timisoara

Poster BB-Timisoara

  • Develop the partnership between FCU Politehnica Timisoara&Bergenbier during 2006-2007
  • On and off stadium activities for 33 matches played “home”
  • Concept and implementation for BTL (KA, HoReCa, stadium) and PR regional campaigns
  • Concept and production for promotional items
  • Special BTL projects dedicated to students in Timisoara

 

 

Cristian Chivu

Cristi Chivu

  • Signing and developing the image contract of Cristian Chivu with Bergenbier, during 2009-2010
  • Integrate Cristian Chivu with various Bergenbier ATL, BTL and PR campaigns
  • Cristian Chivu presence at Bergenbier event

 

Liga Bergenbier Amateur Football

Cristi Chivu AFA

  • Concept and implementation of BTL and PR campaigns
  • Organize and promote two national final tournaments of the Romanian Amateur Football Federation
  • In 2 years of partnership, amateur football increased from 15.000 registered members to 30.000!

Liga 1 Bergenbier

Logo Bergenbier Liga 1

  • Media buying on all stadiums used for Liga 1 Bergenbier matches
  • Partnership signing with every club in Liga 1 Bergenbier
  • Promo items concept and production
  • Media buying for all the TV stations broadcasting matches of Liga 1 Bergenbier

Concept and development of the champions event, in Galati, 2010-2011

FC Otelul Galati - Campioana Romaniei 2010-2011

  • Public viewing of the last match of Otelul Galati: giant screen, BB tent, contests and promotions with prizes
  • City tour on an open platform
  • Public awarding ceremony: champions t-shirts, medals, trophy, fireworks, confetti
  • Media activities to promote the event:
  • TV live broadcast of the event: SPORT.RO, GSPTV, DIGISPORT, DOLCESPORT
  • Media buying – sports newspapers and online
  • News and articles in local and national print, online and TV media
    ~20.000 people attended the event

Agencies’ Cup
Cupa Agentiilor IQads

  • Football tournament organized by IQads, online newspaper dedicated to advertising, for the advertising agencies based in Bucharest
  • Bergenbier – main partner at all 4 editions organized from 2007 to 2011

 

360° Campaign – 2010 World Cup

2010 World Cup

  • Concept creation, development and implementation of a 360° campaign to promote the 2010 Football World Cup
  • Headline: We live football together!
  • Main cast: Cristian Chivu & Bogdan Lobont
  • Developing concept, production and implement: TVC,BBI/BBO special for match moments and for some of the teams taking part
  • Radio spot, OOH, BTL – HoReCa; public viewings

 

 

DVD project: “Hagi – vol. 1 National Team, vol.2 Clubs”

Cutia_Bergenbier_8x0.5L BIG

  • Concept creation, development and implementation of a BTL campaign in KA with prizes consisting of a DVD presenting the national team or clubs performances of Gheorghe Hagi – The King of the Romanian Football.
  • Concept creation, production and implementation of pack shot, promotion&launching event

Leave a Reply

Your email address will not be published. Required fields are marked *